https://copix.si/blog Guides and playbooks for creators, personas and brands that publish every day with AI. en https://copix.si/blog/storytelling-in-marketing https://copix.si/blog/storytelling-in-marketing Storytelling in marketing, explained: the four beats every short story needs, ten structures by asset and goal, and how to tell stories without inventing them. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/mcp-server-for-copywriting https://copix.si/blog/mcp-server-for-copywriting Copix is an MCP server for copywriting. How to connect it to Claude Code, Cursor, VS Code, Claude.ai and ChatGPT, with the exact command and config for each. Guides Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/make-ai-writing-sound-human https://copix.si/blog/make-ai-writing-sound-human Make AI writing sound human by fixing the tells readers spot: dramatic dashes, flip sentences, throat-clearing openers, signature words and even rhythm. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/is-ai-content-bad-for-seo https://copix.si/blog/is-ai-content-bad-for-seo Is AI content bad for SEO? Google ranks pages on usefulness, not authorship. What gets AI-written pages demoted, and a five-step check before you publish. SEO Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/how-to-write-hooks https://copix.si/blog/how-to-write-hooks How to write hooks that stop the scroll: 12 hook families with formulas, the trap in each, and a 7-point rubric to score a first line before you post it. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/how-to-write-a-sales-page https://copix.si/blog/how-to-write-a-sales-page How to write a sales page: match the structure to how aware your reader is, put proof next to each claim, write one clear offer and ask for one action. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/how-to-edit-ai-drafts https://copix.si/blog/how-to-edit-ai-drafts How to edit AI drafts in six passes: cut the warm-up, check every fact, add what only you know, remove AI tells, fix the rhythm and read it aloud. Guides Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/how-to-choose-target-keywords https://copix.si/blog/how-to-choose-target-keywords How to choose target keywords: list queries in your reader's words, judge fit and intent, check that two posts don't compete, then give each page one query. SEO Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/generative-engine-optimization https://copix.si/blog/generative-engine-optimization Generative engine optimization (GEO) explained: how AI answers choose what to cite, what you can control on your pages, and what nobody can promise you yet. SEO Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/faq-section-seo https://copix.si/blog/faq-section-seo FAQ section SEO in practice: which questions belong in a post's FAQ, how to write answers that stand alone, what changed with rich results, and when to skip it. SEO Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/copywriting-frameworks https://copix.si/blog/copywriting-frameworks Copywriting frameworks compared: PAS, AIDA, BAB, 4Ps, PASTOR, FAB, QUEST and more, with when to use each by the reader's awareness level and the asset. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/blog-post-structure-for-seo https://copix.si/blog/blog-post-structure-for-seo A blog post structure for SEO that readers and AI answers can use: query-first title, a direct answer, question subheads, a table, an FAQ and internal links. SEO Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/before-after-bridge-copywriting https://copix.si/blog/before-after-bridge-copywriting Before After Bridge copywriting explained: what goes in each beat, when BAB beats PAS, worked examples for an ad and an email, and the after-state trap. Copywriting Thu, 08 Oct 2026 00:00:00 -0000 https://copix.si/blog/ad-copy-with-ai https://copix.si/blog/ad-copy-with-ai How to write ad copy with AI that doesn't sound like every other ad: brief it, pick a framework by awareness, respect the slot limits, check every claim. Copywriting Thu, 08 Oct 2026 00:00:00 -0000